Is Television Advertising Worth It Anymore?
There are so many forms of advertising to choose from that sometimes it can be a bit overwhelming to decide what’s best for you. Ad campaigns are expensive, so being critical of which channel you choose is essential, especially for those with a limited budget. This post will explore the facts behind the television industry and measure whether it’s worth investing in TV advertising today. Do People Still Watch TV? According to recent statistics , the number of traditional TV consumers rose from 5.36 to 5.41 billion over a year from 2021 to 2022 and is projected to reach 5.69 billion by 2027. So there’s definitely still a potential market out there. Despite the rise in consumption of new-age forms of media, such as streaming platforms, Disney Plus, and Netflix, to name a few, people still tune in and watch traditional television. That being said, in a recent 2018 Nielsen study, interesting insights showed that 9% of participants were reported to “always” simultaneously watch